Google’s Latest Web Indexing Improvements
Posted by Sandy in 
Today Google published another list of search improvements. Here’s a list of some of the improvements that can affect your site’s ranking or your search results:
Related query results:
Sometimes Google fetches results for queries that are similar to the actual search you type. This refinement makes it less likely that these similar results will rank highly if the original query had a rare word that was dropped in the alternate query. For example, if you are searching for ‘Argyle pink diamond’, you might not be as interested in a page that only mentions ‘pink diamond,’ and so sites containing just ‘pink diamond’ will not rank as highly as sites containing the full ‘Argyle pink diamond.’
What can we glean from this? When writing your content, be as descriptive as possible, using as many specific keywords as you can. It can definately make a difference.
New “parked domain” classifier:
This is a new algorithm Google has for automatically detecting parked domains. Parked domains are placeholder sites that are often filled with ads and are generally of little use on the web. Therefore, in most cases, Google prefers not to use them.
Bottom line? It’s nearly impossible to rank with Google without quality content on your site.
Fresher and more complete blog search results:
Google says it will deliver fresher and more comprehensive blog search results.
If you write a blog, make it your aim to not only post often, but to post quality articles on fresh topics.
Original content:
Google is now able to make better predictions about which of two similar web pages is the original one.
Google has warned against duplicate content before by stressing the importance of unique content. Although not specifically mentioned, this is likely targeting scraper sites – spam websites that copy all of its content from other websites.
Image result freshness:
Google changed how it determines image freshness for news queries, helping to find the freshest images more often.
Thank goodness for this one – how irritating is it to scroll through old and unrelated images?! Hope it works as planned!
If you missed last month’s Google update on fresh content, read it here.
